The Thirsty Hopster: Sam Adams lotteries off extra hops
Jessica at The Thirsty Hopster has an update on the Samuel Adams hops lottery.
I think it was really awesome of Jim Koch and the Boston Beer company to sell their excess hops for cost rather than engage in price gouging in this time of hops shortage.
Night before last, I was at my local beverage superstore, and I was talking with one of the staff about their homebrewing products, and I said that I’d sure like to get into the homebrewing hobby. She said that I should do it next year. I asked why, and she said because of the hops shortage. She said that she was getting a small amount of hops in next week, but that they would be gone again as soon as someone found out she had them.
